
Before LightBase
Data is scattered across multiple tools and teams
Getting information is painfully slow - especially when someone is on leave!
Without proper analysis, you're forced to rely on hunches and gut feelings
You waste hours each month manually creating reports in Excel or Google Sheets
Your CRM evolved.
Customise everything to match your business needs. Edit deal stages, add unlimited columns and fields, and manage multiple pipelines simultaneously.

The possibilities with LightBase are endless.

Automated client journeys
Create automated client journeys that map and streamline the customer's path to purchase. These journeys can automatically generate tasks—like scheduling follow-up calls—and trigger essential business workflows.
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Consolidate and visualise your data
Create a unified source of truth for your company's data
Sync data from 100+ software tools, custom databases, and APIs
Track custom metrics beyond what's possible with Google Sheets or Excel
Break down information barriers and give teams instant access to the data they need
Boost collaboration through shared access to company metrics, goals, and KPIs
Spot key trends, insights, and issues at a glance

Automate your reporting
Constantly monitor progress, set up alerts, and address issues in real time
Automatically collect and send data—no more taking screenshots or pulling from different sources
Keep goals and KPIs visible to team members, helping them stay focused on priorities
Make better decisions with real-time, data-driven insights
Send performance updates automatically to Slack, email, or mobile
Get AI-powered performance summaries

After LightBase
You have a centralised source of truth
Teams can instantly access and collaborate with live data
See your company's performance at a glance
Make data-driven decisions using historical trends and forecasts
Focus on strategy instead of manual reporting